For example, a worker previously motivated by money (existence needs) may have just been awarded salary increment sufficient to satisfy those needs. ERG Theory. ERG Theory is an Improvement from Hierarchy of Needs Theory. However, there are some key differences between the two versions. Both theories share some similarities, but there are also some important differences. Clayton Alderfer revised Maslow’s hierarchy theory is known as ERG Theory. Maslow theory of motivation came earlier than ERG theory of motivation, while Maslow theory was prosed in the year 1943 by Abraham Maslow whereas ERG theory was proposed by Clayton Alderfer after 2 decades of Maslow theory of motivation. Alderfer ERG Theory Self-actualization 1. ERG Theory states that at a given point of time, more than one need may be operational. ERG Theory Clayton Alderfer revised Maslow ‘s hierarchy theory is known as ERG Theory. The way I comprehend the ERG Theory and Maslow’s Hierarchy is that it appears that Alderfer’s ERG Theory was an endeavor to reach a way to reduce the complexity or characterization of people by breaking down the three categories of human needs, existence, relatedness, and growth needs. Alderfer’s ERG Theory Existence Needs: The existence needs comprises of all those needs that relate to the physiological and safety aspects of human beings and are a prerequisite for the survival. Image Guidelines 4. Maslow and Herzberg provided the most popular human motivation theories used in the workforce. This theory was established in order to better serve employees of different organizations. But how will we determine which of the three needs is more important to that person. Physical needs include the need for air, water, food, and rest. But empirical findings indicate that it may be a more valid account of motivation in organisation. While Herzberg’s … Harmonizing to Alderfer human demands can be grouped into three groups called being, relatedness and growing demands. According to Maslow, an individual … Maslow's hierarchy of needs and ERG theory are classified as content theories because they are mainly concerned with identifying the elements and factors that motivate people and their prioritization. ERG Theory has been depicted in Figure 2 below: ERG Theory The ERG Theory is a motivational theory derived from Maslow’s Hierarchy of Needs. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. Management, Function, Motivation, Theories, Comparison, Maslow's and ERG Theory. Maslow argues that “man lives by bread alone when he has no breed”, but Alderfer believes that he is still motivated somewhat by relationships with family and other primary groups. And our main prediction here is that managers should not rely too heavily on any one particular perspective to guide their thinking about employee motivation. As Griffin has put it: “Perhaps the key insights to be gleaved from the need hierarchy view are that some needs may be more important than others and that people may charge their behaviour after any particular set of needs has been satisfied”. At a fundamental level, both of these theories fall under the umbrella of content theory of human motivation, with the basic assumptions that all people and situations are alike and that there is only best way to motivate people. Maslow’s Theory vs. Alderfer’s Theory 1) Abraham Maslow’s Hierarchy of Human Needs Theory: Before Clayton P. Alderfer, another American Psychologist, Abraham Maslow, explained the causes for behavior, or the motivation to perform: Basically, Motivation results from a demand of a need to be satisfied, and the act or performance it takes to satisfy that need is behavior. Content Guidelines 2. Another difference is that Maslow believes each need is fulfilled one at a time in ascending order, whereas Alderfer believes that more than one need can be fulfilled at the same time. Abraham Maslow and Carl Rogers are two of the founders of Humanistic psychology. Alderfer’s ERG Theory. On the other hand, ERG theory suggested that the failure to satisfy relatedness or growth needs will cause renewed interest in existence need. Acquired Needs Theory. ERG Theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a … Even though the priority of these needs differ from person to person, Alberger's ERG theory prioritises in terms of the categories' concreteness. On the other hand, the Herzberg’s theory relies on reward and recognition. Alderfer's ERG (existence, relatedness and growth) theory is built on Maslow’s theory. In Maslow’s theory, there is a proper sequence of needs from lower to higher. Firstly, the two theories give differing interpretation of similar need categories. © 2019 www.azcentral.com. Both these theories are concerned about … There seems to be some overlapping between esteem, social, … Under existence, people have the basic need for survival and shelter. Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the … Maslow maintained that a need must be satisfied before an individual can progress to a high need level (from safety to belongingness, for instance). Maslow believes that these needs are satisfied in ascending order, progressing from the most basic to the most complex. In ERG Theory, if a higher-level need isn’t satisfied then the person may regress to seeking to satisfy lower-level needs (Frustration-Regression principle). The ERG Theory talks about three levels of needs and is based on Maslow’s Needs hierarchy which proposes 5 levels of needs. PRactice Questions. Although the ERG theory assumes that motivated behaviour follows a hierarchy in the same fashion as suggested by Maslow, there are four major points of difference between Maslow’s theory and ERG theory. Prohibited Content 3. Uploader Agreement. The Motivational Theories of Human Resources Managers, McClelland's Premise of a Theory of Needs, How the Theory of Maslow Can Be Applied to Organizational Development, The Difference Between Societal Marketing and Traditional Concept Marketing, Strategies for Managing Change: ERG Theory, Need-Based Motivation vs. Cognitive-Based Motivation, What Is Diversity & Examples of Challenges to Diversity, Three Theories Concerning the Sources of Motivation, Privacy Notice/Your California Privacy Rights. 1. Disclaimer 8. The ERG theory is based on the work of Maslow, so it has much in common with it but also differs in some important aspects. Maslow vs Herzberg Theory of Motivation Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the employee satisfaction and motivation levels. Let us suppose that he (she) will attempt to establish more friendships to satisfy relatedness needs. Alderfer's ERG (existence, relatedness and growth) theory is built on Maslow’s theory. There is a great similarity between Maslow’s and Herzberg’s models of motivation. Both theories are rooted in the idea that there are basic needs that drive people to do certain things and to behave in certain ways. Report a Violation 11. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. Mindful of this truth, American psychologist Abraham Maslow developed a theory of human motivation that included five basic needs that are arranged in a hierarchy, with some needs being more basic and primitive than others. Touching onto Alderfer’s ERG theory he argues that Maslow’s theory is not flexible and as a result of this people may become frustrated as they are not able to move to the next stage. The basis of Maslow’s theory is human needs and their satisfaction. ERG Theory has been depicted in Figure 2 below: Figure 2: ERG Theory This theory was established in order to better serve employees of different organizations. The ERG Theory talks about three levels of needs and is based on Maslow’s Needs hierarchy which proposes 5 levels of needs. The ERG theory , therefore, represents a more valid version of the need hierarchy.Although there is some evidence to counter the theory’s predictive value, most contemporary analysis of work motivation tends to support Alderfer’s theory over Maslow’s and Herzberg’s. Abraham Maslow, a psychologist, first published his need hierarchy theory of motivation in 1943. Copyright 10. Employee motivation is one of the key aspects of a successful business. One of the primary differences between these two theories is that Maslow’s theory has five ascending levels, and the ERG theory only has three levels. All rights reserved. Thus, ERG needs do not maintain sharp lines of demarcation. Griffin has pointed out that ERG theory has a frustration-regression element that is missing from Maslow’s need hierarchy. Maslow's Hierarchy of Needs Similarities of Maslow and Herzberg Theory of Motivation ERG Theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a lower-level need. ERG theory of motivation differs from Maslow’s theory of motivation hierarchy in the following ways : The lower need does not need to be satisfied that means if person satisfies needs at hand, does not take into consideration the satisfaction of previous need. While Herzberg’s theory is an extension of Maslow’s theory of motivation. Maslow’s theory was further explored and refined by Clayton P. Alderfer, who developed the ERG theory that categorized human motivation based on existence, relatedness, and growth. When an upper level need is not fulfilled, a low level need is activated. First, as a replacement for five hierarchies of needs, the ERG theory assumes simply three. Following are the dissimilarities; Maslow’s main contention is hierarchy of needs, whereas Alderfer focused more on a continuum of needs than their hierarchical levels. Maslow model suggested that in modern social worker has already satisfied their lower level need, so they are now motivated by higher needs. The main difference between Maslow’s Needs Hierarchy and Alderfer’s ERG Theory is the order in which needs are met. The three levels of needs are: Existence Needs – This group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs. Alderfer argues that the need hierarchy operates in reverse. If, for the same reason, the employee finds it difficult, or almost impossible, to become better friends with others in the work place, he (she) eventually gets frustrated and regresses to being motivated to earn even more money. What then is the practical utility of the need hierarchy view? The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. This theory says that an individual can satisfy any of the three needs first. In short, the E.R.G. ERG Theory vs Hierarchy of Needs Theory. Clayton Alderfer’s ERG theory modifies Abraham Maslow’s hierarchy of needs theory. This point is illustrated in Table 13.1. The ERG theory does not offer clear cut guidelines. Maslow’s theory is descriptive, whereas the theory propounded by Herzberg is simple and prescriptive. Clayton Alderfer reformulated Maslow’s need hierarchy theory. The individual, then, is motivated by those higher level needs until they are satisfied. The Differences Between Maslow’s Theory and the ERG Theory One of the primary differences between these two theories is that Maslow’s theory has five ascending levels, … 2. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. In Maslow’s theory, needs are satisfied one at a time in a progression manner from lower to higher needs whereas in ERG several needs can be satisfied at one time despite of their level … Similarities of Maslow and Herzberg Theory of Motivation. Alderfer’s ERG theory suggests that there are three groups of core needs: existence (E), relatedness (R), and growth (G)—hence the acronym ERG.These groups align with Maslow’s levels of physiological needs, social needs, and self-actualization needs, respectively. ERG theory; ERG theory, which like Maslow's theory, describes needs as a hierarchy. In several aspects while Alderfer’s theory is similar to the one given by Maslow; it redefines Maslow’s theory to simplify it. In employment terms, people can achieve growth by learning new skills and earning promotions that increase personal satisfaction. Alderfer believed that needs are met simultaneously and in no specific order, while Maslow’s theory states that needs are met one by one and in a specific order (Alleydog, 1998). The ERG need theory developed by Alderfer, condenses the five needs given by Maslow into three needs. In fact, in the ERG theory, existence equates to Maslow’s first two levels of physical and security needs, relatedness equates to Maslow’s next two levels of social needs and ego needs, and growth equates to Maslow’s final level of self-actualization. As existence needs are satisfied, for example, related needs become more important. Clayton Paul Alderfer is an American psychologist who developed Maslow’s hierarchy of needs into a theory of his own. The answer is simple. Plagiarism Prevention 5. Maslow maintained that a need must be satisfied before an individual can progress to a high need level (from safety to belongingness, for instance). There are several differences between the ERG Theory of Motivation and Maslow’s Hierarchy of Needs: 1. 3. Terms of Service 7. Maslow vs Rogers Knowing the difference between Abraham Maslow and Carl Rogers and their humanistic theory could be of interest to you if you are in the field of psychology. Essays, Research Papers and Articles on Business Management, Hierarchy Theory of Motivation formulated by Maslow, Essay on Herzberg’s Theory of Motivation | Directing | Management, Maslow’s Theory of Motivation | Term Paper | Management, Informal Organisation: Types, Functions and Structure (With Diagram), Advantages and Disadvantages of Franchising. Relatedness refers to the need to form social interactions with other people, including work peers and supervisors. Content Filtration 6. In other words, Maslow’s theory is that everyone’s needs progress through the specific five-level pyramid structure, whereas the ERG theory is that people satisfy their needs in different ways at different levels. The letters ERG stand for three levels of needs: Existence, Relatedness, and Growth. Alderfer gave three key categories of needs. According to Maslow, we all have five levels of need. Dissimilarities between Maslows Hierarchy of Needs and ERG Theory. Difference between Maslow Need Hierarchy Theory and Alderfer’s ERG Theory ERG Theory states that at a given point of time, more than one need may be operational. Maslow vs Rogers Knowing the difference between Abraham Maslow and Carl Rogers and their humanistic theory could be of interest to you if you are in the field of psychology. Maslow’s hierarchy of needs is often depicted as a five-level pyramid, with the highest need at the top, and the lowest need at the bottom. ERG theory applies the satisfaction-progression process described in Maslow's famous "Hierarchy of Needs" theory, so one need level will dominate a person’s motivation more than others. The ERG theory suggests that more than one level of needs can cause motivation at the same time. Secondly ERG theory does not presume a strictly ordered hierarchy. This article will help you to make comparison between Maslow’s and ERG theory of motivation of employees. theory is relatively new compared with Maslow’s need hierarchy. ERG Theory The ERG Theory is a motivational theory derived from Maslow’s Hierarchy of Needs. Thirdly, Maslow argues that needs tend to cease motivating people as soon as they are satisfied. For example, people who get frustrated in romance or friendship often overeat or ‘drink’ as a substitute for relatedness. Abraham Maslow and Carl Rogers are two of the founders of Humanistic psychology. Maslow's need heirarchy What are some similarities or differences between Maslow & Alderfer? 3.Social- Friendship, affection, belonging, Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. Maslow’s hierarchy of needs and Herzberg’s two-factor theory are compared and we try to find out what makes them similar and also different. They were E – Existence, R- Relatedness and G for growth needs. Let us now consider three popular content theories of motivation: Maslow’s need hierarchy theory, Alderfer’s ERG theory, and McClelland’s need theory. Social needs include the need for love, belonging, and inclusion. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. 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